The Squeeze Page: Is It All That Essential In List Building?

The typical Guru will tell you that making money online is easy. They tell you that all you have to do is to create your own in-house list and you are in business. The problem with most people is how to create that list since the gurus keep the "how" to themselves. The building of your list is a serious business and the squeeze page is where it all begins. It is so fundamental that it can be said to be the foundation stone on which you put up your list building super structure.

Really, the squeeze page is the place where the magic begins. All your efforts at driving traffic to your website will fall flat if there is no squeeze page because this is where your visitors are converted into subscribers - thus giving you your own in-house list. With that list you now have the opportunity to transform those who have subscribed into customers and repeat buyers. Also this is where you are able to grow not only your business, but also your brand and your authority in every niche market you choose. That list becomes so powerful that it springboards you to every product launch, and ultimately, the focal point of your entire online business.

The squeeze page is the entry point into your entire business funnel. As such, you need to push your visitors through the doorway with a careful grooming. You need to observe this basic principles in the crafting of your squeeze page.

Attention-Grabbing Headline - your squeeze page is a sales letter and need to be regarded as such. This is where you tell them what is in it for them Specific, benefit-rich bullet points - Reveal a little more of what they should expect to get. Make sure to focus on the specific targets in your niche. Entice them with an irresistible offer that will motivate your visitors to surrender their names and email addresses in exchange for your offer. Make sure your page is clean and free of all other offers. Give the visitor one and only one choice - to either opt-in or quit. Privacy - Assure your visitors that when their email addresses are given, they will be used only for that purpose. Words like this, "Your email address is safe with us. It will not be lent or sold to any third party" are reassuring and inviting enough.

This is only a glimpse of the answer to the question about the essential nature of the squeeze page. For further details visit http://www.traffichills.com.

Building Trust and Relationship - Your Key to Successful Follow Up

In the internet marketing world, money does not come from selling your affiliate products. Rather, money comes from selling your trust and building a lasting relationship with your subscribers. Almost every day we watch news about people being cheated by unscrupulous scammers all over the world, including the world of internet marketing! As a result, trust has becomes very rare.

Building trust requires patience and hard work but it is not as difficult as it may seem. At least not in our situation! When visitors subscribe for our free offer, they have a little faith in us that we can help them. However, that faith is temporary and weak. This is when follow up email does the magic to boost their faith in us and eventually purchase from us.

Deliver Your Promise

The first and foremost step in building trust is to deliver your promise. For instance, if you offer your subscribers free e-book in exchange for their details; make sure you send them the download link immediately. Of course, you should also introduce yourself and welcome them to your community. Your free offer should not just contain some crappy information. It must be of value to your subscribers, in other words, it solves one of your subscribers' problems.

Build Credibility

Continue to send follow up emails that educate your subscribers and assist them in solving their problems. Include only products that are relevant in helping them to tackle their existing challenges. Besides, provide them with a method to connect with you so that they know who to go to when they need support.

From time to time, take the initiative to solicit feedback from your subscribers. It can be a simple email asking them how they are doing lately or a survey to understand more about the problems they're facing.

Establish Meaningful Relationship

You do not have to discuss only about business and business and business. How about your personal life? What have you been up to lately? Tell you subscribers about it to show them how honest and transparent you are in building meaningful relationship with them.

How many follow up emails should I write?

Well, how long do you want to keep in touch with your subscribers? As long as you possibly could! Therefore, upload as many follow up emails as you can and schedule when to send them. It's up to you to send one email per day or 2-3 emails per week. I personally prefer to send emails 2-3 times per week to keep in touch with my subscribers.

To recap, before thinking about making money with your follow up emails, let's concentrate your focus on building trust and relationship. Only with trust comes the money.