With the multitude of internet pages on every conceivable subject, there is no reason for a consumer to spend time on a website that annoys them. How many times have you clicked on a website to find that it took too long to load or the background music was distracting, so you immediately left to find another site? The goal is to get people to not only come to your website, but to stay. Here is a list of common annoyances that could easily be driving your website traffic away:
1. Websites that loads too slowly. The average website loads in 3.5 seconds, but with the increasing use of mobile devices, it is beneficial for it to load even quicker.
2. Videos that play automatically. Let the customer make the decision to watch a video or not. Nothing is more annoying than having the same video play every time you visit a site.
3. Too much flash. First off it can be quite distracting. In addition, it doesn't show up on iPads which are becoming more popular every day.
4. Pop up ads. People don't like to keep clicking out of pop up ads just to view a website.
5. Making customers sign up to get information. Nobody wants to give a mailing address or phone number just to get a free quote or other information, because they know they will then be bombarded with marketing calls or mail. You'll lose a lot of potential customers by asking for personal information up front.
6. A homepage that is overcrowded. If there is too much information crowding the homepage, the print is too small, or the layout is just plain confusing, customers may not stay and explore your site. Make your homepage easy on the eyes, with navigation that is easy to follow so customers can get where they want to go.
7. Too many ads. Many websites will allow ads on their site to earn extra money. However, if there are too many or if they are placed above or in the middle of your content, it can be very distracting for your customer.
8. Websites that are not mobile friendly. It can be difficult to view a full-sized webpage on a phone or tablet. With so many people accessing the internet using mobile devices, it is pertinent that websites create a stand-alone mobile website for their visitors.
Remember, you have about 10-20 seconds to give someone a good impression of your website before they decide to stay or move on to a different one. Avoid these common website annoyances and increase the chance that you will gain a new customer.
0 comments:
Post a Comment