Friday, November 23, 2012

Review: eBook Secrets Exposed

If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that it's 'eBook Secrets Exposed' by Jim Edwards and David Garfinkel.

The authors are both well qualified in this area. Jim Edwards has written five best-selling eBooks (including 'The Lazy Man's Guide to Online Business' and '33 Days To Online Success').

David Garfinkel is considered by many to be the world's greatest copyrighting coach. He's an award-winning business journalist and is also the author of several best-selling eBooks, such as 'Advertising Headlines That Make You Rich' and 'Killer Copy Tactics'.

There have been so many books on this subject that I really couldn't imagine how this book could add anything new.

But I have never before seen an eBook that explains so clearly how to do it. I got the feeling that you could literally walk in Jim Edwards' footsteps and get the same results he did (over 4,500 eBook sales in 9 months).

What makes this book very readable and enjoyable is that it's simply a long interview - David Garfinkel asks the questions and Jim Edwards gives the answers.

The book is packed with so many 'insider tips' that's it's difficult to know where to begin, but one of the most valuable tips is how to find out - before you write your book - if there's a market for it.

You do this by following Jim Edwards' 5-Step 'Ultimate eBook Success Formula'. The formula allows you to find out if there's a target audience that is already actively looking for the information you're about to sell online. And if so, if they are prepared to pay for it.

One of the interesting things you'll discover in this book is that competition is actually good for your eBook.

If you come up with an idea for an eBook and you find that there are no competing books, you need to get worried - it means there's probably no market for that idea.

But if there are books competing with yours, you're on safe ground - you know you have a market.

And don't be put off by competition: anyone who is serious about a particular subject will buy at least 4 or 5 books on that topic.

Many eBook authors who make big money quickly with their eBooks do resale rights. Instead of making $29 per sale, they're making $99 per sale. As you can see, resale rights can get you into serious money very fast.

But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.

You might think that best-selling eBook authors don't bother with affiliate programs. Wrong!

Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with back-end affiliate links. But there's a right way to do this and a wrong way (more about this in Section 5).

But the real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures - finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.

On the Internet it's not products that make money, it's lists (products don't sell, lists do). Or as Jim Edwards puts it: 'the power is in the pipes, in the distribution'.

Let's say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.

And let's say that those 3000 visits result in 90 to 180 sales - you and your joint venture partner are suddenly making thousands of dollars in a few days.

Jim Edwards shows you exactly, step-by-step, how to set up a joint venture. He even shows you the exact same letter that he used to set up joint ventures for his book 'How To Write and Publish Your Own eBook in a little as 7 Days'.

One of the keys to making joint ventures work is what Jim Edwards calls 'the Santa Claus technique' (more on that in Section 2).

A question many people have is how to price their eBook. And it's crucial that you get this right. In Section 4 Jim Edwards reveals his 'pricing formula' - a very clever way to find your eBook's 'breakpoint' or equilibrium.

There's another very valuable tip in Section 17 - 'My Secret Method For Slashing Refunds' (this tip on it's own could be worth the price of the whole book).

This is the best book on eBook publishing I've read in the last 18 months - in fact, while reading it, I came up with the idea for my next eBook!

You can get your copy of 'eBook Secrets Exposed' at: http://www.freezineweb.com/ese.html

Here's Why You Should Write An Ebook To Make Money Online

In this article I am going to assume that you either want to make money online or you are already making some income on the internet and you would like to increase it. If you want to build or expand your online business and keep your bank manager happy, you should look towards creating your own products and an eBook is something anyone can write and sell.

If you want to differentiate yourself from the crowd, you need to have products that teach people more about what you are experienced in. For example, if you are proficient at building blogs and getting them ranked in the search engines, you should strongly consider writing an eBook or creating a course which teaches people how to do this, assuming that there is demand for that type of product.

Creating your own eBook is really easy and I am absolutely sure that anyone with a computer and a keyboard can do it. Many software programs these days also include a built-in function which will export your raw document and turn it into PDF format.

As an online marketer it's your job to get content out there with your name on it. Obviously this is not limited to ebooks and can also include other materials such as special reports, articles and courses that walk people through a series of steps to develop a degree of proficiency in what is being taught by yourself.

You could write an eBook and give it away for free. There are situations where this is a perfectly valid and appropriate use of your time and resources. Providing you are offering high quality information that meets other people's needs, you can also sell your eBook online to make money and build up a customer base.

Some people out there have written off ebooks as a low-ticket item, but you can realistically charge anything between $27 and $97 for an eBook that serves up the right content to a starving crowd. In certain situations that price tag can even exceed this level.

You see, people are willing to pay for the right information and although there may be situations where you will want to create content with a higher perceived value, the truth is that ebooks are still a viable medium for product creation.

Whatever you do, be sure to over-deliver with all the content you create. If you sell an eBook for $37 make sure it's a product that you could have easily sold for an even higher price. You want your customers to be pleased with their purchase and be in a situation where they would have willingly paid more to receive the information contained in your ebook. This is how you strengthen your relationship with customers and develop a following of people who will buy off you simply because they associate your name with over-delivery and quality.

Wedding Anniversary Symbols

Most people are aware that significant wedding anniversaries such as 25th and 40th are linked to precious stones, in these cases silver and ruby. However, it is less well known that all anniversaries up to and including the 15th, and then every 5th anniversary, have their own particular symbol. The list below shows the symbol traditionally associated with each anniversary.

ANNIVERSARY

1st - Paper

2nd - Cotton

3rd - Leather

4th - Books

5th - Wood

6th - Sugar, candy

7th - Wool, cooper

8th - Bronze, pottery

9th - Pottery, willow

10th - Tin, aluminium

11th - Steel

12th - Silk, linen

13th - Lace

14th - Ivory

15th - Crystal

20th - China

25th - Silver

30th - Pearl

35th - Coral

40th - Ruby

45th - Sapphire

50th - Gold

60th - Diamond

75th - Diamond

The Silver (25th) and Golden (50th) Anniversaries appear to be the most traditional. In Central Europe going back hundreds of years a man would present his wife with a silver or golden garland to mark the occasion of their anniversary.

The other materials have been added to the list more recently, and there is now a more modern list which incorporates the missing years 16-19. Amazingly, a ten carat diamond has been added for a 100th Wedding Anniversary! How many couples will get that far?

The traditional version is still preferred by most people.

Advertising Cost Per Acquisition Through Blogs

Advertising on blogs is almost an ancient thing now even though it's the most consistent form of promotion on the internet. The only way to maximize efforts through blogging is to consistently stream content on the site. The more content you have, the better your overall rank will be as a site and on the search engines.

Advertising the blog itself is no different from promoting any other site. You just need to maximize your ability to do so. The only difference between blogs and sites is the pinging and the constant updating of content. Blogs are all about content. Regular websites are too but updating a site frequently depends on what type of demand the site needs content-wise.

Now depending on what type of blogging platform you are using, you will absolutely need to have a domain name. It's the only way you are going to be taken seriously and the only way you will be able to bypass certain restrictions in terms of submitting your blog to directories and advertising sites like Pay Per Click platforms.

If you ask me, the best advertising platform for blogs are article directories and social bookmarking sites. These are some great places to promote because they are free for the most part and you can attract a very specific type of audience.

Promoting CPA offers on blogs is a way to capture the traffic so to speak. Your blog is your traffic funnel. You can get plenty of traffic to your CPA program just through your blog alone.

Since you will be getting traffic from specific sources, then you will capture the correct audience through your blog who will demand more content and more information about the subject you are writing about on the blog itself.

Blogs help people reach you and communicate with you on a major way. If you are going to get people to respect you and give you the benefit of the doubt when it comes to your information, then you will need to keep your blog updated with relevant and current information.

Building a readership takes time so the best thing to do is to keep writing blog posts and to keep promoting on particular platforms such as social bookmarking sites, ping sites and other such platforms that will get you targeted quality traffic to your blog and ultimately to your CPA program and make a profit.

Read This Before Pursuing Patent Attorney Jobs

It takes a lot of time and years of dedication to become a lawyer. You must complete the law course from a reputable institute and clear the tests to be able to work as a lawyer. If you are pursuing patent attorney jobs then you would need to go through a harder and more challenging process as there are additional steps involved. In this article, we will discuss about the various steps that you would need to go through to get a patent attorney job.

In order to become a patent lawyer, you need to first pass the graduating law school, and satisfy the various patent lawyer requirements. Unlike a regular attorney, a patent lawyer must pass an additional intellectual property bar exam to become a professional in this field. After clearing this exam, you can practice patent law in your state, apart from other fields of law.

When a lawyer starts practicing as a patent lawyer, his salary will be low as per the entry-level position in the firm. The salary of the attorney will be dependent on his years of experience in the field. To earn more money, the beginner in the field of patent law will have to learn more about the job, gain more experience, and be a reliable professional.

If you are already into a job and cannot leave it due to financial constraints, you can continue your job and register with the local and state bar associations to pursue a continuing education program that helps you stay abreast about any updates or changes in the law.

Apart form graduating from a law school and clearing the bar test to be able to practice intellectual property law, there are several other additional patent lawyer requirements that you must take care of. You should take an oath to defend the U. S. Constitution and state, and be sworn in under the punishment of perjury.

After you have completed these prerequisites, you can enjoy a salary that increases year after year. Besides enjoying a lucrative salary and additional perks associated with the patent lawyer profession, you will also be ethically and morally bound by law to do work for common good. This may also include offering time to help the poor with legal services or working in the legal clinics.

If you expect timely promotions and raise then you need to take your patent attorney job seriously. The lawyer should ask questions candidly and work independently with others. To be a successful professional in this field, you must have good quantitative skills as you will need to apply law to the various everyday situations. As no case is same as the other, you cannot expect to apply the same strategy or solutions used earlier.

To be able to increase the patent lawyer salary, the attorney should be able to learn from his own mistakes and experiences. The professionals must also have good analytical skills and writing abilities to progress in this field. Incredible communication skills and the ability to convince are also essential when arguing in the court.

The Valuable Individual

How can we, as individuals, participate in waste management? Because some of us are so overwhelmed with Earth's problems, we feel that our contributions have no real consequence in the end. For others, social barriers can be an issue. A lady we once knew confessed that she did not want to be seen buying used items or being concerned with power use. She was worried people would see her as cheap - a scrooge - when the family was so affluent. Yet, she was very careful to be seen with recycling bins out on the curb on pick-up day, because that was thought to be the thing to do socially. Now is a good time to put an end to these negative thoughts and feelings of false pride. Waste reduction is not about ego - it is about the health of the planet and of our nation.

Communities would be wise to look at Nova Scotia's waste reduction success and try to emulate it in their area. With the highest waste reduction rates in Canada, Nova Scotia has reduced landfill contributions by 46% - saving about $31 million per year - simply by making the most of the organic and recyclable materials. Curbside recycling service (Blue Box) is available to 99% of its residents and 76% now enjoy curbside organic service (a.k.a. Green Box).

With better management of organic and recyclable waste, we will find we do not have to put the trash out as often because the odors and volume are greatly decreased. As a fiscal incentive, many garbage collection companies offer discounts to homes with reduced waste.

We can also help the waste management industry run more efficiently. For instance, when only full garbage bags and Blue or Green boxes are put out on the curb, the garbage truck does not have to stop as often and burn fossil fuels inefficiently while idling. (Incidentally, vehicle idling is responsible for 3% of the air pollution problem.) Similarly, by collapsing boxes before recycling we are ensuring that space is used more efficiently, thereby reducing the number of bins needed for transporting materials.

Recycling, alone, has a huge impact on the environment. A study of a 100-unit apartment building practicing maximum recycling found it would save 21.93 thirty-foot trees, 26.86 cubic yards of landfill space, 8,389 kilowatts of electricity, and 77.4 pounds of air pollution in just one year! So you see, these seemingly small choices and efforts towards waste management really do make a difference.


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